Sunday, 8 January 2017

IKEA BILLIONAIRE OWNER OLY BUYS SECOND HAND CLOTHES



Ingvar Kamprad does not like to waste and maintains old habits despite fortune. Even the yogurts he choose are within the expiration date.
Ingvar Kamprad, the billionaire who founded Ikea, a well-known Swedish multinational selling furniture and decoration accessories, only buys clothing at the flea market and second hand. The revelation was made by himself in a documentary that will be broadcast on Swedish television, according to the British newspaper The Guardian.

Kamprad, who turns 90 on March 30, will own a fortune estimated at 65.5 billion euros, according to recent Swedish media reports, and was considered by Forbes the fourth richest person in the world in 2006. However, and as the Guardian recalls, his parsimonious expenditures have come several times to the pages of the newspapers. The austere lifestyle that he likes is embodied in the code of conduct of the company he founded: the "Ikea Bible", as it is known, decrees that "wasting resources is a mortal sin" and one of the greatest evils of mankind.

From humble beginnings, Kamprad assures that it is the nature of the inhabitants of Smaland, the Swedish region where he was born, to have a frugal behavior, and in the documentary that will be shown by TV4 of Sweden guarantees that it was even this avarice that allowed him to make Ikea one of the Brands around the world. Dagens Industri, a Stockholm daily who had access to the documentary in question, even advances a quote from the multimillionaire, referring to his clothing: "I do not think I'm wearing anything that has not been bought at a flea market. I want to set a good example, "he says.

In the documentary, it is also known that Kamprad frequents the local market in Älmhult, where Ikea is located (the company name is an acronym of the initials of its name, Ingvar Kamprad, together with Elmtaryd, the farm where it grew, and Agunnaryd , His homeland). It is there that it supplies and makes a point of buying the yoghurts that are almost in the limit of the validity - and for that reason cheaper. His anti-waste philosophy saves him money even at the barbershop: since he paid € 22 for a haircut in the Netherlands, he prefers to treat his image when traveling, especially in developing countries. "Last time was in Vietnam," he admits.

Until recently, the founder of Ikea was driving a Volvo 240 of 1993, which only abandoned because age forced him to stop sitting behind the wheel. When traveling by plane, he prefers the tourist class and always favors public transportation. They refused to give him a prize because they saw him arrive by bus and doubted his identity.

Always looking for spending cuts in 1973, Kamprad left Sweden for Denmark, where he was able to get lower taxes for Ikea, and it was the same reason he moved to Switzerland years later.
Only in 2010 did the multimillionaire gradually withdraw from Ikea's administration and from the family-owned foundation to run the chain of stores - which is headquartered in Luxembourg, known as the tax haven of Europe: His four children - and returned to Sweden in 2014, after the death of his wife.

SAISI

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