We now live in a world where we have successfully
achieved something remarkable: we have managed to certify “nature”.
Somewhere along the way, humanity decided that nature
itself was not quite natural enough, so we created BIO labels to reassure
ourselves that a carrot has suffered less psychological trauma than another
carrot. Progress, clearly.
In theory, BIO food is simple: fewer pesticides,
stricter rules, controlled additives, and better animal welfare. In practice,
it is a carefully designed administrative attempt to give a sense of purity
inside a system that is already globally mixed, industrially touched, and
environmentally shared.
Because of course, the planet is now divided into two
categories:
- The “BIO side”, where everything is carefully supervised and morally
approved
- And the “non-BIO side”, where nature apparently forgot to fill in the
paperwork
The ocean: now
also under suspicion
We also discovered that the sea — that ancient,
chaotic system that predates human certification schemes by a few billion years
— is unfortunately not “clean enough”.
Brilliant.
Human intelligence
vs planetary reality
Humans are, without doubt, impressive creatures. We
can send objects into space, sequence DNA, and debate food labeling systems
with extraordinary seriousness.
And yet, we also manage to:
- pollute global ecosystems
- fight wars that destroy both land and future generations
- and then calmly go shopping for “eco-friendly” packaging to feel
better about it
It is a fascinating balance: high intelligence applied
with inconsistent results.
Nature, meanwhile, continues without needing certification,
branding, or marketing departments. It simply operates — no labels, no
advertising, no committee meetings.
Politics,
complexity, and collective memory loss
One of the most remarkable features of modern human
systems is the belief that extremely complex ecological and planetary issues
can be solved within electoral cycles shorter than a smartphone contract.
We vote, we argue, we simplify — and then we act
surprised when reality refuses to behave like a campaign slogan.
Wars, environmental degradation, and biodiversity loss
are not abstract concepts. They are long-term structural processes with very
short-term political attention spans.
But of course, nothing says “advanced civilization”
like solving planetary-scale problems in four-year increments.
The BIO
illusion (and its usefulness)
To be fair, BIO is not meaningless. It reduces certain
impacts, improves certain practices, and creates better standards in many
cases.
But it is not purity. It is not a return to Eden. It
is not a magical shield against contamination.
Final irony
Perhaps the real irony is not that the world is
polluted.
The real irony is that we are still surprised by it —
while simultaneously certifying carrots, labeling oceans, and trying to
regulate “nature” as if it were a product line in a supermarket.
The planet is not pure, and probably never was in any
permanent human sense.
But the human talent for naming, classifying, and
marketing imperfection remains… impressively clean.
And that, at least, is consistent.
SAISI

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