It's official: Jonas
Duclos, 31, is the first man to sell weed legally in France. For nearly a
month, it has been distributing on our territory BlueDream, a herb that
scrupulously respects French legislation with a THC content of less than 0.2%.
THC is just one of the 85 active cannabinoids of cannabis, and last April, when
Jonah decided to start the weed-business, Jonas put on another cannabinoid:
CBD, or cannabidiol. Unlike THC, CBD has no psychoactive effect. It would have
no side effects, relieve inflammation, depression and anxiety. A substance that
the pharmaceutical industry is studying closely and that has already been
proven on patients suffering from multiple sclerosis.
Last April, this former
chief financial officer specializing in wealth management for major Swiss banks
launched CBD420, with two partners, Kévin Goetelen and Bruno Studer. His
ambition: to impose the legal weed in Europe. Six months after the launch of
CBD420, its products are already sold in nearly 700 tobaccos and shops in
Switzerland. Today, he intends to invade the French market. Here's how.
VICE: Why did you decide to get started in the weed
business?
Jonas Duclos: I have had major health problems for fifteen years, I have been using cannabis as a pain killer for almost as many years and I strongly believe that cannabis has a real therapeutic potential. Then I started to get interested in industrial hemp. The European countries have been producing industrial hemp for centuries, we use it for paper, the canvases of boats, we can even find it in the insulation of our house. The use of hemp is as old as the history of the Chinese Empire! In Switzerland, the law regulating industrial hemp has evolved, and the tolerance for the maximum concentration of THC has increased from
0.2 to 1%. It meant that you could create a product that was both pleasant to smoke and compliant with Swiss regulations. We darkened.
Jonas Duclos: I have had major health problems for fifteen years, I have been using cannabis as a pain killer for almost as many years and I strongly believe that cannabis has a real therapeutic potential. Then I started to get interested in industrial hemp. The European countries have been producing industrial hemp for centuries, we use it for paper, the canvases of boats, we can even find it in the insulation of our house. The use of hemp is as old as the history of the Chinese Empire! In Switzerland, the law regulating industrial hemp has evolved, and the tolerance for the maximum concentration of THC has increased from
0.2 to 1%. It meant that you could create a product that was both pleasant to smoke and compliant with Swiss regulations. We darkened.
In France, the regulations have not changed, and the
maximum concentration of THC tolerated is still 0.2%. So how do you sell your
weed legally here?
The limit is set at 0.2% in most countries where cannabis is not legalized. We have recently managed to develop a product that meets this limit, while being pleasant to consume.
The limit is set at 0.2% in most countries where cannabis is not legalized. We have recently managed to develop a product that meets this limit, while being pleasant to consume.
What does that mean, very concretely?
This means that this product is very weakly concentrated in THC to respect the legislation, but strongly dosed in CBD. It has been called BlueDream, and it is distributed today in a dozen sales outlets in France.
How do you feel after smoking a joint of BlueDream?
Most people attribute the effects of cannabis to THC, but THC is mostly psychoactive. The body relaxing effect comes from CBD. Smoking the BlueDream will relax you.
This means that this product is very weakly concentrated in THC to respect the legislation, but strongly dosed in CBD. It has been called BlueDream, and it is distributed today in a dozen sales outlets in France.
How do you feel after smoking a joint of BlueDream?
Most people attribute the effects of cannabis to THC, but THC is mostly psychoactive. The body relaxing effect comes from CBD. Smoking the BlueDream will relax you.
Atualmente, existem 700.000 usuários diários de cannabis
na França. Weed business é uma coisa boa, não é?
Com os meus dois parceiros, fundamos o CBD420 em abril de 2017. Investimos um total de 100.000 francos suíços [87.000 €, nota], de nossas poupanças pessoais, e começamos a trabalhar em nosso apartamento. Hoje, superamos um milhão de negócios [868 000 €, nota] e alugamos nossas instalações em um dos locais mais bonitos de Genebra. Fiquei muito interessado no desenvolvimento do mercado de cannabis nos Estados Unidos e em empresas que atuam em vários níveis nos estados que o permitem, como Colorado, Califórnia, Oregon ... E, claramente, existe um mercado mundo monstruoso. Somente na Europa, já estamos falando de dezenas de bilhões de euros. Depois da França, queremos distribuir na Itália, em Portugal, em todos os países da Europa. Nós também oferecemos uma gama de produtos que não fumam, como doces ou bebidas.
Com os meus dois parceiros, fundamos o CBD420 em abril de 2017. Investimos um total de 100.000 francos suíços [87.000 €, nota], de nossas poupanças pessoais, e começamos a trabalhar em nosso apartamento. Hoje, superamos um milhão de negócios [868 000 €, nota] e alugamos nossas instalações em um dos locais mais bonitos de Genebra. Fiquei muito interessado no desenvolvimento do mercado de cannabis nos Estados Unidos e em empresas que atuam em vários níveis nos estados que o permitem, como Colorado, Califórnia, Oregon ... E, claramente, existe um mercado mundo monstruoso. Somente na Europa, já estamos falando de dezenas de bilhões de euros. Depois da França, queremos distribuir na Itália, em Portugal, em todos os países da Europa. Nós também oferecemos uma gama de produtos que não fumam, como doces ou bebidas.
What are the remarks of your entourage when you explain
that you win your life by selling weed?
My associates and I are not in a dynamic "deal" at all! We are just proposing a new product that can be very interesting for a variety of people. In any case, my professional activity surprised no one. My health situation is known, and I advocate my treatment for years. I just want a maximum of people to benefit from the positive effects of cannabis.
My associates and I are not in a dynamic "deal" at all! We are just proposing a new product that can be very interesting for a variety of people. In any case, my professional activity surprised no one. My health situation is known, and I advocate my treatment for years. I just want a maximum of people to benefit from the positive effects of cannabis.
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