Are you wondering which are the most used social networks each month in the world in 2022? Here are the 30 platforms that are currently the most visited and used by users around the world.
Ranking Social Network Company Country Creation Monthly Active Users
1. Facebook Meta USA 2004 2.91 billion
2. YouTube Alphabet USA 2005 2.291 billion
3. WhatsApp Meta USA 2009 2 billion
4. Messenger Meta USA 2011 1.3 billion
5. Instagram Meta USA 2010 1.287 billion
6. WeChat Tencent China 2011 1.225 billion
7. TikTok Bytedance China 2016 732 million
8. Douyin Bytedance China 2016 600 million
9. Telegram Telegram United Arab Emirates 2013 600 million
10. QQ Tencent China 1999 595 million
11. Snapchat Snap USA 2011 528 million
12. Weibo Sina China 2009 521 million
13. Qzone Tencent China 2005 517 million
14. Kuaishou Kuaishou China 2011 481 million
15. Pinterest Pinterest USA 2009 459 million
16. Reddit Reddit USA 2005 430 million
17. Twitter Twitter USA 2006 396 million
18. Quora Quora USA 2009 300 million
19. Skype Microsoft USA 2003 300 million
20. Tieba Baidu China 2003 300 million
21. Viber Rakuten Luxembourg 2010 260 million
22. LinkedIn Microsoft United States 2003 310 million
23. Microsoft Teams USA 2016 250 million
24. imo PageBites USA 2007 200 million
25. Line Naver Japan 2011 169 million
26. Picsart Picsart USA 2011 150 million
27. Likee Bigo Live Singapore 2017 150 million
28. Discord Discord USA 2015 140 million
29. Twitch Amazon USA 2011 140 million
30. Stack Exchange Prosus USA 2008 100 million
Ranking of the most used social networks in the world by number of monthly active users
Monthly active social media users vs monthly active internet users worldwide in 2022
More than one out of two active Internet users in the world is on Facebook. Nearly one in two active Internet users in the world use YouTube and WhatsApp.
Here is a list of the 28 main social networks in France and around the world in 2022:
1 – Facebook (Meta), the social network with 2.2 billion active users
With its 2.2 billion monthly active users worldwide, https://www.facebook.com/ is undoubtedly the most popular social network on the web today. In France, the social network brings together more than 38 million users each month.
For individuals, it allows you to share photos, videos, messages between friends, but also to follow the news of your friends. Businesses can rely on Facebook to communicate with their customers (sharing of photos, videos, Live, etc.), to make targeted advertisements, to sell their products or to serve as a customer service platform.
At the end of October 2021, Facebook changed its name to Meta, in reference to the new Metaverse social network that Mark Zuckerberg's company is developing.
2 – https://www.youtube.com/?gl=FR&hl=fr, the social media dedicated to sharing and watching videos
YouTube, owned by Google, is the number 1 social network for sharing and watching videos.
Whether it's music videos, humorous videos, corporate videos or even tutorials, live videos, YouTube has been able to unite a community of more than a billion people since its launch in 2005.
For the past few months, the platform has been offered in two versions, a free version accessible to the general public, and a paid version, for which advertisements are removed.
3 – https://twitter.com/, the microblogging platform where hashtags are king
Specializing in the sharing of Tweets, short messages of up to 280 characters that can be illustrated with photos, gifs, videos and links, Twitter boasts 326 million monthly active users worldwide.
The social network is now mainly used for sharing news, to follow what is happening in real time on a subject or to share short statuses with its community.
Inventor of #hashtags, Twitter remains to this day a widely used social network all over the world, although the number of users has been struggling for a few years.
4 – Linkedin, the most professional of global social networks
With its 546 million accounts, Linkedin is the leading social network dedicated to professional relations. Allowing you to create an online CV and connect with other professionals, the social network is also known worldwide to be very useful when looking for jobs or employees.
It is now widely used to share professional news, feedback or even discuss topics generally related to the professional environment.
Launched in 2002, Linkedin allows the enhancement of its experiences and skills.
It is also possible to follow influential entrepreneurs and share your own articles.
5 – Instagram, the social network that is soaring
Instagram is a mobile application for sharing photos, image carousel and videos.
The social network launched in 2010 has become known in particular thanks to its filters and its photo editing options which allow anyone to make their photos more attractive before sharing them.
Even more popular since its takeover by Facebook, Instagram has taken inspiration from a competing social network (Snapchat) to develop a feature now widely used by some of its 1 billion users: stories.
6 – Pinterest, the source of inspiration
This social network is also dedicated to sharing photos and videos, but this time, on a thematic board: the boards.
You can pin your favorite photos on a board corresponding to a theme of your choice: cooking, fashion, home...
Although this network is mainly used by women, more and more men consult it to find ideas and sources of inspiration for decoration, the garden and DIY.
Founded in 2010, Pinterest now has a global community of over 250 million users.
On the advertiser side, you can sponsor pins and also drive qualified traffic to your website through organic posts.
7 – TikTok, short music videos
Launched in 2016, TikTok is a mobile app that allows its users to take short videos and attach music, movie recordings/sketches, or sounds to them.
The application allows, like Snapchat and Instagram Stories, to add filters and effects to videos.
The application made the buzz in France in 2018 and is also widely used in Asia. She is now gaining more and more market share at Snapchat and her videos are increasingly relayed on Instagram.
In 2020, the application already claims more than 800 million monthly active users. It is really one of the social networks that is currently experiencing the most growth and therefore to be watched closely if you are an advertiser. If you are an advertiser, we also recommend that you read our article on TikTok Ads.
8 – Clubhouse, the social network for discussions, conferences and audio chats
Clubhouse is a "more human on the internet" social network, where people come together for good audio-only conversations.
The app is home to hundreds of thousands of discussions on every topic, business, online marketing, real estate, scuba diving, fashion, hiking, meditation, and more. and much more. Everything happens in real time from all over the world.
On Clubhouse, you can sit back and listen quietly, raise your hand to talk, or host your own rooms. Whether you're talking with your closest friends or making new ones, it's a place where you can have some truly rewarding times with other humans.
9 – Snapchat, the ephemeral at all costs
Snapchat is a free mobile app for sharing photos, short videos with filters, and even chatting without leaving a trace.
The particularity of Snapchat is that you can limit the lifespan of a photo or video message, after which the message is automatically deleted.
With Snapchat, you can also consult the professional Stories of your favorite brands to follow their news or follow the news in a much more interactive format than articles.
10 – Soundcloud, music first
Soundcloud is a social network dedicated to podcasts and music. Launched in 2007, this online platform allows anyone to listen to free music from more or less well-known artists.
For artists who want to make a name for themselves and test feedback with an audience, Soundcloud allows them to share their music for free.
11 – Periscope, live or nothing
Periscope is a mobile application acquired by Twitter and allowing you to broadcast live videos on any subject.
Accessible to anyone with the application, Periscope is widely used for sharing live images during events or demonstrations.
Pouvant It is a mobile application that allows its users to directly transmit videos to other social networks. Acquired by Twitter, Periscope also operates on a subscription principle.
12 – Flickr, the social network for photo enthusiasts
With its tens of billions of shared photos, Flickr is none other than the largest social network dedicated to sharing photographs.
Very popular with amateur and professional photographers to find inspiration, Flickr is also often used as a royalty-free image bank.
Anyone can create an account there to share / store photos and videos while having access to the stock of images on the site.
13 – Vimeo, the most confidential video sharing network
Competitor of YouTube, Vimeo is a platform launched in 2004 allowing private or public videos to be shared with users of the platform.
Anyone can also use this social network to store their videos privately and share them with a limited number of people.
14 – Dailymotion, the direct competitor of YouTube
YouTube's leading competitor in the world, Dailymotion is a platform for broadcasting and watching an impressive number of videos shared by influencers, brands and anonymous people.
Just like on YouTube, it is possible to download any video posted on Dailymotion.
15 – Reddit, the upvote social network
Reddit is a website for sharing links, statuses, memes, photos and videos that make the buzz and the news.
Very popular in the United States, Reddit allows its users to "upvote" for the elements that make them react the most.
Its users can put their links there and vote for the links of others.
16 – Twitch, the social network dedicated to gaming
Twitch is THE social network when it comes to gaming. Dedicated to sharing gaming videos of all kinds, Twitch also allows live streaming of almost any game played online on a computer or via game consoles.
Players and their followers can interact with each other via a chat system integrated into each video.
Although this social network originally specialized in gaming, many companies and media have invested in it to broadcast live and react to live broadcasts.
17 – Discord
Created in 2015, Discord was originally a platform designed primarily for video games. It allows players to chat with each other in voice and in writing. Over the years, Discord has evolved and now it's a social network like any other. Discord works by "servers", anyone can create a server, invite friends to join it with an invitation link. In the server, you can find chat rooms, if for example the server you have joined is dedicated to video games, you will therefore be able to discuss a lot of subjects related to the theme of the server.
With the confinement Discord experienced an explosion in terms of popularity, especially in France where teachers gave their lessons on the platform. Today Discord has more than 250 million unique users.
18 – WhatsApp, the social network dedicated to conversations
Acquired by Facebook, WhatsApp is a free mobile application allowing you to make calls and send messages for free when you have an internet connection, from and to any country in the world.
Very popular, the application is also very secure and allows you to interact with your contacts by sharing Status.
19 – Line, the Asian competitor of WhatsApp
Line is a free mobile application for exchanging messages, videos and voice and video calls for free.
A direct competitor of WhatsApp because it offers essentially the same functionalities, Line stands out with its many galleries of emoticons and animated emojis that are all the rage in Asia.
20 – Tencent QQ, the Chinese Skype
Tencent QQ is now used in China by students under the age of 21 to create discussion groups and exchange with each other. Today, QQ brings together more than 900 million users on its messaging platform every month.
An advanced messaging system first launched in 1999, QQ stands out from its competitors with clean and very powerful features like one-click translation of received messages.
21 – WeChat, the Chinese competitor of WhatsApp
Going beyond the framework of a simple mobile instant chat application, WeChat now allows you to order a taxi, make online purchases, reserve a table in a restaurant... All while making payment via the application.
It is now a very practical application and one of the most used by the Chinese with nearly a billion active users per month.
22 – Qzone, one of the biggest Chinese social networks
Founded in 2005, Qzone is the largest social networking platform in China. It allows users to upload photos, post videos and live stream, write blog posts, keep diaries, play games, and decorate their own space.
Among the main features, Qzone Album records record daily downloads of 650 million photos and a total of 2 trillion photos downloaded since its launch.
In the first quarter of 2017, Qzone had 632 million monthly active user accounts.
23 – Sina Weibo, the Chinese Twitter
Weibo is none other than the Chinese Twitter. It allows Chinese Internet users to communicate and open a public or private discussion with a more restricted circle of contact.
To date, this Chinese social network has more than 500 million subscribers.
24 – Little Red Book (XiaHongShu), the highly e-commerce-oriented Chinese social network
Little Red Book (XiaHongShu) is a Chinese social network with a strong e-commerce dimension allowing its users to publish product reviews and discover new ones.
The users, since they are mainly active women between 18 and 35 years old, can discover new trends and share ideas and tips with each other.
It also works as an e-commerce search engine and is remarkably successful in China with already more than 60 million users.
25 – Vkontakte, the Russian Facebook
Vkontakte is the most used social network in Russia with no less than 276 million users.
It has many features similar to Facebook but also has an additional music and multimedia platform.
It is used daily by millions of Russian Internet users.
26 – Odnoklassniki, the Russian social network to find old comrades
Founded in 2006, Odnoklassniki is a Russian social network created to help Internet users in the country find their old classmates and exchange with each other.
It is now used by more than 150 million Russians to find their former classmates from school or military service.
27 – Byte, the replacement for Vine
If you have known Vine, you will surely like Byte which is none other than the replacement for this famous application which allowed you to record short videos that run in a loop.
28 – Xing, the leading professional social network in Germany
If Xing could make you think of a Chinese social network, it is actually a German professional social network created in 2003. Pronounced "crossing", the social network competing with Linkedin would have nearly 18.5 million users at the end of 2020. members in Switzerland, Germany, Austria and Liechtenstein.
29- Mastodon, the social network without ads and similar to Twitter
The Mastodon social network wants to be 100% free and independent. With over 4.4 million users worldwide to date, Mastodon allows anyone to share links, images, text, and videos, all on an ad-free community platform.
You have 500 characters to express yourself on each post. You can adjust the vignettes of your photos with focal points. You can use custom emojis, hide items behind spoiler warnings, and choose who sees a given message. You can delete and rephrase for quick fixes.
30- Odysee, the free social network similar to YouTube
Odysee is a free video sharing platform, similar to YouTube and created in 2020 by Jeremy Kauffman, an American libertarian.
If we find there many classic contents as we can find on YouTube, the social network has specific categories for conspiracy theories, paranormal phenomena, …
The video-sharing community platform is based on the decentralized peer-to-peer protocol LBRY.
This list is not complete, a number of other social networks could complete it such as:
Quora
Yelp
Google My Business
…
PS: Google Plus is not part of the list because Google has officially decided to close the public part of its social network from April 2019.
What does social networks (social media) mean? What is a social network?
A social network, or social media, is quite simply a website (or a mobile application) which consists of and allows users to exchange with each other, share content, discover photos, videos, sounds, or inform about topics.
On social networks, you can often share photos, videos, comment on various publications, like content, etc.
Social networks belong to the social media family.
If you want to have a good presence on social networks and stand out, you have to learn how to generate engagement organically, without having to carry out advertising campaigns on different social networks.
Is personal data secure on social networks?
For the most part, no.
Very few social platforms are currently end-to-end encrypted so the personal data shared by users there is mostly not secure.
In addition, the simple fact of using a social network in a public way is enough to make personal data publicly accessible and therefore in an insecure way.
The best way to secure your personal data on a social network is therefore above all not to share it.
Which social network is French?
Today, we talk a lot about social networks like Facebook, Instagram, Twitter and many others.
But ultimately these are foreign networks and French social networks are often forgotten although they do exist.
Previously, the French used more local social media like at the time Viadeo, Copains d'Avant, Skyblogs and others.
Today, most of them no longer exist.
Is France less and less interested in social networks?
We are going to present to you 2 French social networks which are having some success (perhaps temporarily) with Generation Z.
1- Yubo
Formerly called Yellow, the Yubo social app is a social platform for meeting new friends.
The principle is simple with an operation similar to Tinder, that is to say that you will have to "swipe" (slide) left or right if you like the person or not.
If there is a "match" (that is to say that the two people have liked / liked each other) we become friends and then we can exchange with the person in a private chat. Yubo works by age groups, there are 13-17 year olds and 18-21 year olds.
There is also a section for “lives” which allows you to go live with your smartphone. Several people can film themselves and talk at the same time. You can also be a simple spectator and exchange in writing on a live. The lives are all public, that is to say that you can join those of complete strangers, in France as well as those who live on the other side of the world.
Yubo has over 20 million active users and the majority of users are in North America.
2- BeReal
BeReal (pronounced “BiRil”) is a free application available on the PlayStore and the App Store. The goal of the app is authenticity, every day at a random time, you and your friends are simultaneously notified to take a photo in 2 minutes.
You will find out what your friends really do in their daily lives. You will then be able to view all the photos sent by your friends on this challenge.
Here, no filters, everything is authentic, the photo will use the front and rear camera to take the shot, so there is no time to get a makeover.
If the photo is not posted within the statutory 2 minutes, it will be impossible for you to view the content of your friends.
On the BeReal social network, you will not find likes, followers, advertisements and no filters.
Hence the slogan: “Just your friends, for real”.
The application now has 400,000 active users!
What are the different types of social networks?
Social networks can be categorized into 3 main types: professional social networks like Linkedin or Xing, entertainment social networks like TikTok and Snapchat and social exchange networks like Discord or Twitch.
Saisi
All information on our blog is published in good faith and for general information purposes only. Any action taken by the reader based on information found on our blog is entirely at their own risk.
No comments:
Post a Comment